Download Rihanna's "What Now" from Unapologetic, available now: http://smarturl.it/iwhatnowMusic video by Rihanna performing What Now (Official). ©: The Island Def Jam Music GroupDirected by Darren Craig, Jonathan Craven & Jeff NicholasProduced by The Uprising Creative (http://theuprisingcreative.com)Executive Producers: Jonathan Craven, Jeff Nicholas & Thananath SongchaikulProducer: Rob NewmanDirector Of Photography: Sing Howe YamEditor: Clark Eddy